in publishing & the media
More and more, people are
thinking and acting together regardless of the distance that separates them. This
mounting interactivity offers profitable options for access providers, communication
services, portals, and software developers. Key opportunities include --
Experience is the best teacher,
but has two drawbacks: It takes years and and can be costly when wrong choices
are made. "Comprssed experiences" (of the type we developed for IBM)
overcome both drawbacks. People rapidly improve their problem solving, decision
making,.and creativity; and they emerge unscathed from mistakes, since the experiences
In the future there will
be global databases of management, technical, professional, and social compressed
experiences, similar to the paper-and-pencil "cases" employed in graduate
schools of business and law, except vast in number and universally available.
have the opportunity to begin building compressed-experience databases now. Some
of the CE's will take textural or auditory form; others will be interactive "movies"
or "games." There will be solo and group-interactive versions. Some
CE's will be designed for management, college, or school training programs; some,
for ad-hoc use in everyday life, when one wants to test out a decision or action
before taking it. Others will be used for entertainment. Contact
us for details.
and electronic mentors:
In recent decades, mental
models of management, sales, technical, military, and athletic processes have
been employed -- with varying degrees of success -- to nudge behavior in productive
directions. Mental models offered by the religions and self-help guru's have also
been extensively used, often moderating destructive actions and stimulating positive
ones -- but far from generating ideal behavior.
behavior in business and society calls out for increased, more effective use of
mental models of all types. As the information age gets more and more complex,
mental models will become more of a necessity to shape and empower human performance.
Tomorrow's mental models
will not only be in people's heads and on paper; they will also be "everywhere,"
in electronic form. For
example, the Kepner-Tregoe model,
used to improve managment performance in thousands of organizations, has recently
been translated into software called eThink. The Defense Advanced
Projects Research Agengy -- or DARPA, which spawned the Internet -- recently announced
an initiative to create a new generation of self-aware
computing systems that "know what they're doing." This "conscious"
code, interacting with humans, may prompt heightened human self-awarenes -- if
only to keep ahead of the ever-smarter technology.
Software and media companies
have a unique opportunity to create a rich system of electronic "mentors"
accessible to all who wish to maximize their creativity, productivity, results,
awareness, and satisfaction. Publishers can profitably offer print and electronic
content that supports the use of mental models. Contact
us for consultation to develop specific offerings.
|Mind games and
of thought, feeling, and perception remain mostly unexamined by most people most
of the time. When examined more closely, the elements gain definition and strength.
The person then becomes more alive and effective, since he or she is the very
sum of the elements.
The mental elements have
long been the focal point of IQ tests and graduate record exams. Now is the time
to focus on them in education, training, self-improvement, and entertainment.
Publishers and media companies
have the opportunity to create books, training programs, games, audio/visual content,
interactive art, and movies that invite examination of one's human "elements"
in a variety of ways. Contact us for details. Our
work on mental stimulation has been featured in Reader's Digest and in training
programs offered by Innovative
2001 EraNova Institute