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Opportunities in publishing & the media

More and more, people are thinking and acting together regardless of the distance that separates them. This mounting interactivity offers profitable options for access providers, communication services, portals, and software developers. Key opportunities include --


Compressed experiences:

Experience is the best teacher, but has two drawbacks: It takes years and and can be costly when wrong choices are made. "Comprssed experiences" (of the type we developed for IBM) overcome both drawbacks. People rapidly improve their problem solving, decision making,.and creativity; and they emerge unscathed from mistakes, since the experiences are virtual.

In the future there will be global databases of management, technical, professional, and social compressed experiences, similar to the paper-and-pencil "cases" employed in graduate schools of business and law, except vast in number and universally available.

Forward-looking publishers have the opportunity to begin building compressed-experience databases now. Some of the CE's will take textural or auditory form; others will be interactive "movies" or "games." There will be solo and group-interactive versions. Some CE's will be designed for management, college, or school training programs; some, for ad-hoc use in everyday life, when one wants to test out a decision or action before taking it. Others will be used for entertainment. Contact us for details.



Mental models and electronic mentors:

In recent decades, mental models of management, sales, technical, military, and athletic processes have been employed -- with varying degrees of success -- to nudge behavior in productive directions. Mental models offered by the religions and self-help guru's have also been extensively used, often moderating destructive actions and stimulating positive ones -- but far from generating ideal behavior.

Current less-than-stellar behavior in business and society calls out for increased, more effective use of mental models of all types. As the information age gets more and more complex, mental models will become more of a necessity to shape and empower human performance.

Tomorrow's mental models will not only be in people's heads and on paper; they will also be "everywhere," in electronic form. For example, the Kepner-Tregoe model, used to improve managment performance in thousands of organizations, has recently been translated into software called eThink™. The Defense Advanced Projects Research Agengy -- or DARPA, which spawned the Internet -- recently announced an initiative to create a new generation of self-aware computing systems that "know what they're doing." This "conscious" code, interacting with humans, may prompt heightened human self-awarenes -- if only to keep ahead of the ever-smarter technology.

Software and media companies have a unique opportunity to create a rich system of electronic "mentors" accessible to all who wish to maximize their creativity, productivity, results, awareness, and satisfaction. Publishers can profitably offer print and electronic content that supports the use of mental models. Contact us for consultation to develop specific offerings.



Mind games and mental movies:

The "elements" of thought, feeling, and perception remain mostly unexamined by most people most of the time. When examined more closely, the elements gain definition and strength. The person then becomes more alive and effective, since he or she is the very sum of the elements.

The mental elements have long been the focal point of IQ tests and graduate record exams. Now is the time to focus on them in education, training, self-improvement, and entertainment.

Publishers and media companies have the opportunity to create books, training programs, games, audio/visual content, interactive art, and movies that invite examination of one's human "elements" in a variety of ways. Contact us for details. Our work on mental stimulation has been featured in Reader's Digest and in training programs offered by Innovative Sciences Inc.



Copyright 2001 EraNova Institute